Last Updated: December 14, 2024
This Privacy Policy explains how 5 Speed Running Inc, doing business as Now Shop Local ("Company," "we," "us," or "our"), collects, uses, discloses, and protects your personal information when you visit our website or use our services.
Company Information:
Legal Entity: 5 Speed Running Inc
Doing Business As: Now Shop Local
Location: California, United States
We are committed to protecting your privacy and ensuring transparency about our data practices. By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.
If you do not agree with this Privacy Policy, please do not access our website or use our services.
We collect information that you voluntarily provide to us, including:
Account Information:
Full name
Email address
Phone number
Business name and address
Billing address
Payment information (processed through secure third-party payment processors)
Communications:
Information you provide when contacting customer support
Feedback, surveys, or testimonials
Email correspondence and chat messages
Service Usage Information:
Data you input into our platform
Content you create using our services
Customer contact lists and information you upload
SMS/Text Messaging Information:
Phone numbers you provide for SMS services
SMS consent records and timestamps
Opt-in and opt-out requests
Text message content sent and received through our platform
Message delivery status and carrier information
SMS campaign data and performance metrics
When you access our website or use our services, we automatically collect:
Technical Information:
IP address
Browser type and version
Device type and operating system
Time zone and location data
Pages visited and time spent on pages
Referring website addresses
Click patterns and navigation paths
Cookies and Similar Technologies:
Session cookies
Persistent cookies
Web beacons and pixels
Local storage technologies
See Section 6 for more details on cookies and tracking technologies.
We may receive information about you from:
Go High Level Platform:
As our white-label service provider, Go High Level processes and stores data on our behalf
Data collected through the Go High Level platform infrastructure
Analytics and usage information
Payment Processors:
Transaction verification data
Payment confirmation information
Publicly Available Sources:
Business information from public databases
Information you make publicly available on social media or other platforms
Wireless Carriers:
Phone number validation and carrier identification
Message delivery confirmation
Spam/fraud reports from carriers
10DLC registration verification data
We use the collected information for the following purposes:
Creating and managing your account
Processing payments and transactions
Providing customer support and technical assistance
Delivering the services you requested
Communicating about your account and services
Processing your requests and inquiries
Analyzing usage patterns and trends
Improving our website and services
Developing new features and functionality
Conducting research and analytics
Testing new products or features
When you use our SMS/text messaging features, we use your information to:
Send text messages on your behalf to your customers/contacts
Obtain and maintain consent records for TCPA compliance
Process opt-out (STOP) and help (HELP) requests
Register your business and campaigns with wireless carriers (10DLC registration)
Monitor message delivery and performance
Comply with wireless carrier regulations and anti-spam requirements
Maintain required records for at least 4 years as mandated by law
Prevent fraudulent or abusive messaging activity
Verify phone numbers and carrier information
TCPA Compliance: We process SMS consent data to ensure compliance with the Telephone Consumer Protection Act (TCPA) and related regulations. This includes maintaining records of:
When and how consent was obtained
The specific consent language presented
Opt-out requests and timestamps
Message frequency disclosures
Your business relationship with message recipients
Sending promotional materials and offers (with your consent)
Providing product updates and announcements
Sending newsletters and educational content
Conducting surveys and requesting feedback
You may opt out of marketing communications at any time using the unsubscribe link in emails or by contacting us.
Complying with legal obligations and regulations
Preventing fraud and unauthorized access
Protecting our rights and property
Enforcing our Terms and Conditions
Resolving disputes
Responding to legal requests and court orders
Managing our business operations
Performing accounting and financial reporting
Maintaining business records
Facilitating business transfers or mergers
We do not sell your personal information to third parties. We may share your information in the following circumstances:
We share information with trusted third-party service providers who assist us in operating our business:
Go High Level:
Our white-label SaaS platform provider
Processes and stores customer data on our behalf
Provides infrastructure and technical services
Subject to their own privacy policy and data protection measures
Payment Processors:
Process credit card and payment transactions securely
We do not store complete credit card information on our servers
Analytics Providers:
Google Analytics and similar services
Help us understand website usage and user behavior
Communication Services:
Email service providers
SMS and messaging platforms
Customer support tools
Wireless Carriers and SMS Service Providers:
AT&T, T-Mobile, Verizon, and other wireless carriers
10DLC registration and verification services
SMS aggregators and routing services
Phone number and carrier lookup services
We share the following information with wireless carriers for SMS/A2P messaging:
Phone numbers you send messages to
Your business information for 10DLC registration
Message content (transmitted through carrier networks)
Campaign use case information
Consent and compliance records
Carriers use this information to:
Deliver text messages
Verify your business for spam prevention
Monitor for TCPA compliance
Filter spam and fraudulent messages
Maintain their networks
Carriers have their own privacy policies governing their use of this data:
AT&T Privacy Policy: https://about.att.com/privacy
T-Mobile Privacy Policy: https://www.t-mobile.com/privacy-center
Verizon Privacy Policy: https://www.verizon.com/about/privacy
All service providers are contractually required to protect your information and use it only for the purposes we specify.
We may disclose your information when required by law or to:
Comply with legal processes, subpoenas, or court orders
Respond to government or regulatory requests
Enforce our Terms and Conditions
Protect our rights, property, or safety
Protect the rights, property, or safety of our users or others
Prevent or investigate fraud, security issues, or illegal activities
Legal Process and Subpoenas: When we receive legal requests for information (subpoenas, court orders, search warrants), we will:
Review the request to ensure it is legally valid
Notify you of the request unless legally prohibited from doing so
Provide only the information specifically required by the legal process
Challenge overly broad or improper requests when appropriate
Maintain records of legal requests and our responses
We may be prohibited by law or court order from notifying you of certain legal requests. In such cases, we will notify you as soon as legally permissible.
Regulatory Compliance: We may share information with regulatory agencies to comply with:
TCPA enforcement and inquiries
FCC regulations and investigations
State attorney general requests
Consumer protection agency inquiries
Tax and financial reporting requirements
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the successor entity. We will notify you of any such change and any choices you may have.
We may share your information with third parties when you give us explicit consent to do so.
We may share aggregated or de-identified information that cannot reasonably be used to identify you for research, marketing, analytics, or other purposes.
Your data is stored and processed through the Go High Level platform infrastructure. We do not collect or store customer data beyond what is collected and stored by the Go High Level platform.
Storage Locations:
Data is stored on secure servers maintained by Go High Level
Servers may be located in the United States or other jurisdictions
Data may be transferred internationally as necessary to provide services
We implement industry-standard security measures to protect your information:
Technical Safeguards:
SSL/TLS encryption for data transmission
Secure data centers with physical security controls
Firewall protection and intrusion detection systems
Regular security audits and vulnerability assessments
Access controls and authentication mechanisms
Organizational Safeguards:
Employee training on data security and privacy
Confidentiality agreements with employees and contractors
Limited access to personal information on a need-to-know basis
Regular review and update of security policies
We retain your information for as long as necessary to:
Provide services to you
Comply with legal obligations
Resolve disputes and enforce agreements
Maintain business records
SMS/Text Messaging Data Retention: For SMS and text messaging services, we are required by law to retain certain records for extended periods:
Consent records: Minimum 4 years from date of consent or last message sent
Opt-out records: Minimum 4 years from opt-out date
Message logs: Minimum 4 years for compliance and dispute resolution
Campaign registration data: Duration of campaign plus 4 years
TCPA compliance documentation: Minimum 4 years
These retention periods are mandated by the Telephone Consumer Protection Act (TCPA), FCC regulations, and wireless carrier requirements. We cannot delete this data earlier even upon request, as it is necessary for legal compliance and defending against potential claims.
When you cancel your account, your data may be retained in accordance with:
Go High Level's data retention policies
Applicable legal and regulatory requirements
Our legitimate business interests
You may request deletion of your data subject to these retention requirements (see Section 9 for details).
While we implement reasonable security measures, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your information. You are responsible for maintaining the confidentiality of your account credentials.
Cookies are small text files placed on your device when you visit our website. We use cookies and similar technologies to enhance your experience and collect information about usage.
Essential Cookies:
Required for website functionality
Enable core features like account access and security
Cannot be disabled
Functional Cookies:
Remember your preferences and settings
Enhance user experience
Store language preferences and display settings
Analytics Cookies:
Google Analytics and similar tools
Track website usage and performance
Help us improve our services
Provide aggregated statistics
Marketing Cookies:
Track your browsing across websites
Enable targeted advertising
Measure campaign effectiveness
Can be disabled through cookie settings
Our website may contain third-party cookies from:
Google Analytics
Social media platforms
Advertising networks
Payment processors
These third parties have their own privacy policies governing their use of cookies.
You can control cookies through:
Browser Settings:
Most browsers allow you to block or delete cookies
Consult your browser's help section for instructions
Note that disabling cookies may limit website functionality
Opt-Out Tools:
Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Network Advertising Initiative: https://optout.networkadvertising.org/
Digital Advertising Alliance: https://optout.aboutads.info/
Some browsers offer "Do Not Track" (DNT) signals. We currently do not respond to DNT signals, as there is no industry standard for how to interpret them.
Our website may contain links to third-party websites, services, or resources. We are not responsible for:
Privacy practices of third-party websites
Content or accuracy of external sites
Security of information you provide to third parties
When you click on external links or use third-party services, you are subject to their privacy policies and terms. We encourage you to review the privacy policies of any third-party sites you visit.
Our services are provided through Go High Level's white-label platform. Your data is subject to:
Go High Level's Privacy Policy
Go High Level's data processing and security measures
Go High Level's Terms of Service
We recommend reviewing Go High Level's privacy policy at: https://www.gohighlevel.com/privacy-policy
Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.
If you are a parent or guardian and believe we have collected information from a child, please contact us immediately. We will take steps to delete such information from our systems.
If you are under 18, please do not use our services or provide any personal information to us.
If you are a California resident, you have the following rights under the CCPA:
Right to Know:
What personal information we collect
Sources of the information
Purposes for collection and use
Categories of third parties we share with
Specific pieces of information we have about you
Right to Delete:
Request deletion of your personal information
Subject to certain exceptions (legal obligations, security, etc.)
Right to Opt-Out:
We do not sell personal information
If we ever do, you have the right to opt out
Right to Non-Discrimination:
We will not discriminate against you for exercising your CCPA rights
Same quality of service regardless of rights exercised
Right to Correct:
Request correction of inaccurate personal information
Right to Limit Use:
Limit the use of sensitive personal information (if applicable)
To exercise your privacy rights, contact us at:
Email: [Your Privacy Email]
Phone: [Your Contact Phone]
Mail: [Your Business Address]
Verification Process: We will verify your identity before processing requests by:
Matching information you provide to information we have on file
Requesting additional identifying information if necessary
Confirming account ownership through email verification
Response Time: We will respond to verified requests within 45 days. If we need additional time (up to 90 days total), we will notify you of the extension.
Authorized Agents: You may designate an authorized agent to make requests on your behalf. The agent must provide:
Written authorization signed by you
Proof of their identity
Verification of your identity
Regardless of location, you have the right to:
Access Your Information:
Request a copy of the personal information we hold about you
Update Your Information:
Update or correct your account information at any time
Contact us to update information you cannot change yourself
Opt-Out of Marketing:
Unsubscribe from marketing emails using the link in each email
Contact us to opt out of other marketing communications
SMS/Text Messaging Rights:
Right to Opt-Out: Reply STOP to any text message to immediately stop receiving messages
Right to Revoke Consent: Withdraw your consent for text messages at any time
Right to Help Information: Reply HELP to receive customer support information
Right to Know Frequency: We will disclose expected message frequency before you opt-in
Right to Data Access: Request copies of your SMS consent records and message history
No Obligation to Opt-In: Opting in to text messages is never required to use our services (unless SMS is the primary service feature)
Your SMS opt-out rights are protected by the Telephone Consumer Protection Act (TCPA). We will honor all opt-out requests within 24 hours or less.
Close Your Account:
Cancel your subscription following the process in our Terms and Conditions
Request account deletion (subject to retention requirements in Section 5.3)
Data Portability:
Request your data in a portable format where technically feasible
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Our services are operated in the United States. If you are located outside the United States, your information will be transferred to, stored, and processed in the United States.
The United States may have different data protection laws than your country of residence. By using our services, you consent to the transfer of your information to the United States and other jurisdictions where we or our service providers operate.
We take steps to ensure that your information receives an adequate level of protection in accordance with applicable laws.
We reserve the right to modify this Privacy Policy at any time to reflect:
Changes in our data practices
New legal or regulatory requirements
Updates to our services or technology
Feedback from users or stakeholders
We will notify you of material changes by:
Posting the updated Privacy Policy on our website with a new "Last Updated" date
Sending email notification to active account holders
Displaying a prominent notice on our website or in your account
Your continued use of our services after the effective date of changes constitutes acceptance of the updated Privacy Policy.
If you do not agree with the changes, you should discontinue use of our services and may request deletion of your account and data subject to our retention obligations.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Under California Civil Code Section 1798.83 (the "Shine the Light" law), California residents who have an established business relationship with us may request information about personal information we have shared with third parties for their direct marketing purposes during the preceding calendar year.
We do not share personal information with third parties for their direct marketing purposes. If our practices change, we will update this Privacy Policy and provide you with the required opt-out rights.
You are responsible for:
Providing accurate and current information
Maintaining the confidentiality of your account credentials
Notifying us of any unauthorized access to your account
Complying with applicable data protection laws when using our services
Obtaining necessary consents from your customers or contacts
Not uploading illegal, harmful, or inappropriate content
SMS/Text Messaging Responsibilities: When using our SMS/text messaging services, you are responsible for:
Obtaining Proper Consent: Securing prior express written consent before sending marketing texts
Maintaining Consent Records: Keeping records of how and when consent was obtained
Honoring Opt-Outs: Immediately processing STOP requests and maintaining opt-out lists
TCPA Compliance: Following all Telephone Consumer Protection Act requirements
Accurate Disclosures: Providing clear information about message frequency and your identity
Respecting Time Restrictions: Not sending messages outside of 8 AM - 9 PM recipient's local time
No Spam: Only sending messages to people who have consented to receive them
Record Retention: Maintaining consent and opt-out records for at least 4 years
Compliance with Our Terms: Following all provisions in Section 8 of our Terms and Conditions
You acknowledge that failure to comply with these SMS responsibilities may result in:
Violations of federal and state laws (TCPA, state regulations)
Fines of $500-$1,500 per message for violations
Class action lawsuits from message recipients
Suspension or termination of your messaging capabilities
Suspension or termination of your account
We provide the platform, but you are solely responsible for how you use it and for ensuring your SMS practices comply with all applicable laws.
In the event of a data breach that compromises your personal information, we will:
Investigate the breach promptly
Take steps to mitigate harm and prevent future breaches
Notify affected users as required by applicable law
Notify relevant authorities as required by law
Provide information about the breach and recommended protective measures
We maintain an incident response plan to address security incidents and data breaches.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Privacy Inquiries: Email: [Your Privacy Email] Phone: [Your Contact Phone] Mail: [Your Business Address] Attn: Privacy Officer
Data Subject Requests: For CCPA requests or other privacy rights inquiries, use the contact information above and specify the nature of your request.
Response Time: We aim to respond to all privacy inquiries within 5-7 business days for general questions and within 45 days for formal data subject requests.
Any disputes arising from this Privacy Policy or our data practices shall be resolved in accordance with the dispute resolution provisions in our Terms and Conditions, including:
Governing law: State of California
Jurisdiction: California courts
Informal resolution process
We strive to comply with:
California Consumer Privacy Act (CCPA)
California Privacy Rights Act (CPRA)
CAN-SPAM Act
Telephone Consumer Protection Act (TCPA)
Other applicable federal and state privacy laws
If you use our services for your business:
You are responsible for your own privacy policy
You must comply with applicable privacy laws
You are responsible for obtaining customer consents
You control the data you collect through our platform
If you receive marketing communications:
You can opt out at any time
We will honor opt-out requests promptly
You may still receive transactional or account-related emails
If you only visit our website without creating an account:
We collect limited information through cookies and analytics
You can control cookies through browser settings
No account information is collected unless you register
Personal Information: Information that identifies, relates to, describes, or can be associated with a particular individual.
Processing: Any operation performed on personal data, including collection, storage, use, disclosure, or deletion.
Service Provider: A third party that processes personal information on our behalf for business purposes.
Sell: Sharing, renting, releasing, disclosing, or otherwise communicating personal information to another business or third party for monetary or other valuable consideration.
BY USING OUR SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY.
Document Version: 2.0
Effective Date: December 14, 2025
Last Updated: December 14, 2025
© 2025 5 Speed Running Inc. All rights reserved.