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Digital environment is an essential element in how Americans discover local events and issues in news bulletins. Today, almost as many U.S. adults say they prefer to get their local news on the web as approach so over the telly.

Chart showing make fish an overwhelming tastes Americans reach least some local news online.

Specifically, when asked which pathways they prefer to use for local news – the telly set, the world wide web (most likely through social websites or websites/apps), print or radio – nearly the same part of U.S. adults say they prefer a web-based method (37% total, including 23% who favor news websites or apps and 15% who name social websites) as say they like television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and internet based pathways tracks closely with how Americans access news more generally.

Beyond digital to be the preferred pathway, 89% of usa citizens get at least some local news digitally contributing to four-in-ten (41%) do so often. This breaks down about equal shares who frequently get local news specifically from social media (25%) and online news websites or mobile phone applications (26%).

At the same time TV stations can be a powerhouse source for local news, they may be still accessed primarily with the analog format of televisions; this is especially valid of radio news stations. Fully 76% of those that get news from local TV stations and 81% of people who get news from radio stations primarily check out these providers from the traditional pathway.

But other news providers use a substantial area of their audience who access them online. The type of who get local news from daily newspapers, as an example, 43% primarily access them online while 54% make them mainly within a print format. And up to 50 % of those people who get local news from newsletters or listservs (49%) achieve this primarily online.

Chart showing that few Americans are digital-only or analog-only in terms of local news.

Concurrently, few Americans are fully analog or fully digital in the manner they get local news. Instead, most (68%) mix online and offline pathways, for instance, switching on it set to look at their local news station but going on the internet to read the daily newspaper and neighborhood listserv.

Just 7% of Americans indicate that they only use digital pathways as his or her primary access points. Three times as much U.S. adults (21%) mainly access all providers they get news from through an analog pathway – though this is still another clear minority.

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