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Digital environment is currently an essential component in how Americans find out about events in your area and issues in news bulletins. Today, almost as many U.S. adults say they prefer to have their local news on the internet as approach so through the television set.

Chart showing make fish an overwhelming most of Americans reach least some local news online.

Specifically, when asked which pathways they prefer to use for local news – the tv screen set, the net (through social media or websites/apps), print or radio – nearly the identical part of U.S. adults say they prefer an online method (37% total, including 23% who favor news websites or apps and 15% who name social websites) as say they prefer television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and internet based pathways tracks closely with how Americans access news more generally.

Beyond digital being the preferred pathway, 89% of usa citizens get at least some local news digitally and about four-in-ten (41%) do this often. This breaks down to about equal shares who often get local news specifically from social media (25%) and internet-based news websites or mobile phone applications (26%).

Even while Tv producers really are a powerhouse source for local news, these are still accessed primarily over the analog format of tv sets; this runs specifically true of radio news stations. Fully 76% of people who get news from local TV stations and 81% of those that get news from radio stations primarily head to these providers over the traditional pathway.

But other news providers have a very substantial portion of their audience who access them online. Among those who get local news from daily newspapers, by way of example, 43% primarily access them online while 54% get them mainly in the print format. And nearly half of those that get local news from newsletters or listservs (49%) do this primarily online.

Chart showing that few Americans are digital-only or analog-only in terms of local news.

At the same time, few Americans are fully analog or fully digital in how they get local news. Instead, most (68%) mix offline and online pathways, for instance, turning on the television set to look at their local news station but going on line you just read the daily newspaper and neighborhood listserv.

Just 7% of american citizens indicate that they don’t use anything but digital pathways for their primary access points. 3 times as numerous U.S. adults (21%) mainly access all providers they get news from with an analog pathway – though this is still another clear minority.

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